About

Hi, I’m Hayley, the down-to-earth, no BS personal stylist behind Smartfit.

I work one-on-one with real men, women and teens, who are ready to feel like themselves again. More confident, more authentic, and more connected to who they really are.

I’m not about designer labels, fashion trends, or trying to make you look like someone else. My approach is holistic and personalised for your colouring, personality, body shape, lifestyle and budget. I combine colour analysis, shape theory, intuitive styling, and the psychology of clothing to help you create a wardrobe that feels as good as it looks.

Whether you’ve lost your spark, outgrown your current style, or not sure what your style is, I’ll help you reconnect with yourself from the outside in.

My Background

My styling career began in the women’s fitness industry in 1999, where I spent over 6.5 years helping clients build confidence from the inside out. During that time, I created sales training material and trained staff for the Contours gym franchise. It was then that the name Smartfit was born; combining both my work as a Gym Sales Trainer and qualified Image Consultant under one umbrella brand.

Members would see my styling brochures in the gym vanity area, recognise me from the sales desk, and say, “I didn’t know you did colours and styling too!” From there, Smartfit evolved into the holistic styling studio it is today.

Even as a teenager, I was obsessed with design and the visual arts. I didn’t dream of being a seamstress……I wanted to be a fashion designer. Art was my top subject at school, and I’d sketch models in dresses, hats, and heels in my A3 art pad after class. I knitted and designed my own jumpers and even crocheted clothes for my Barbie dolls.

But when it came to pattern making and sewing, my poor pattern recognition (thanks to dyscalculia) completely thwarted that dream. The numbers, the orientation, the endless flipping of shapes….it was like deciphering code. I realised early on that while construction wasn’t my gift, styling and visual design absolutely was!

My Career Journey Includes:

✓25 years of styling hundreds of men, women, and teens throughout New Zealand; from everyday people to public figures, across all stages of life.
✓ 10 years as a model and tutor with modelling agencies in Christchurch and Auckland.
✓ Managing and styling in high-end fashion boutiques (Saga & Solo) and fashion chains like Max, where I became a troubleshooter, turned underperforming stores into top performers, and set up and managed the first Max store at The Palms Mall in Christchurch.
✓ Dressing celebrities for TV appearances and charity events in Auckland.
✓ Training in precious gemstones, metals, watches, and bra/lingerie and swimwear fitting.
✓ Working as a sought-after bridal makeup artist in Auckland and now specialising in natural look makeup tuition.
✓ Completing the first year of a Fine Arts Degree at Whitecliffe College of Arts and Design, and working as an abstract artist.
✓ 6.5 years as a signwriter in Queenstown and Invercargill, including starting my first business, sign writing at 25 years old.

What Sets Me Apart:

With my background in art, signwriting, and visual design, I created my own user-friendly colour swatches, digital style books, and personality pages, finally dragging colour and style products out of the 80s (goodbye plastic covered, fabric swatch books!) and into the 21st century. These modern, progressive resources are exclusive to Smartfit and have completely changed the way my clients understand and apply personal style in real life.

I’ve been through what many of my clients are now facing; weight gain around the middle, changing body shapes, identity shifts, lifestyle changes, and the frustration of clothes that no longer feel right.

My styling isn’t about ‘fixing’ you. It’s about helping you feel good again, just as you are.

I bring to the table not just styling knowledge, but lived experience. You can talk to me about hot flushes, body changes, grief, stress, losing your identity, or simply why nothing in your wardrobe sparks joy anymore… and I’ll get it.

What I Do:

✓ Teach you how to shop smarter, not harder
✓ Help you stop wasting money on clothes that don’t work for you
✓ Style you for your colouring, shape, personality and lifestyle
✓ Create a wardrobe you actually love wearing
✓ Empower you to feel confident, visible, and unapologetically you!

The Result?

You’ll walk taller. Smile bigger. And feel that transformational shift, not just in your confidence, but in how you show up and the ripple effect it has on everyone around you.

You’ll own a wardrobe where everything works together, suits you, and makes getting dressed a breeze instead of a stress.

Fashion fades. But personal style? That’s powerful.